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Talking about UX at the Äripäev conference.
Conducting a productive UX design training workshop.
Talking about the best UX and UI practices at the training.
Conducting a user experience study with air traffic controllers.
At the Äripäev e-commerce conference, presenting examples of good design.
Experience sharing meeting at our office. We hosted the incredible team from Nortal.
At this table, user interfaces for small and large screens are created.

Artur Puiste CV

More than 10 years of experience in designing user-centered digital services.

UX Estonia, Team Lead, UX / UI & Product Designer, User Experience Expert & Researcher, Trainer & Mentor
03.2013 – present

I design user-friendly websites, portals, apps, self-service platforms, information systems, online stores, and specialized software.

I’m happy to design solutions for large and small, fast-growing and ambitious companies and organizations, such as Playtech, Symantec, G4S, Fitlap, Itella, Elisa, Ekspress Digital, Coop, Bank of Estonia, EAS, Ministry of Economic Affairs, Estonian Air Navigation Services,,, Republic of Estonia Government Office, Aasa, Horticom, TextMagic, Telia, Avis, Brain Twin, Maxima, RecruitLab, Thorgate, and others.

Important parts of my design process include prototyping, qualitative and quantitative user research, conducting user experience expert audits, solving challenges in workshop formats, and other methods.

I train students on user experience design topics in both Estonian and English.

Wonderful people from various companies and organizations participate in my training sessions, such as Swedbank, Tele2, Telia, LHV Pank, Enterprise Estonia, If Insurance, Eesti Energia, Centre of Registers and Information Systems, Cybernetica, Ministry of Justice, Mooncascade, Tallinna Vesi, and others.

Telia Estonia, User Experience Manager
01.2012 – 06.2017

I was pleased to contribute to the development of Telia’s user experience department. I had the great opportunity to create my own job position and lead the user experience department.

I helped bring new services to market and make existing ones simpler and more convenient. Telia provided valuable experience in designing portals, self-service platforms, websites, TV services, apps, smart home solutions, and online stores.

Telia Eesti, Product Manager
11.2008 – 12.2011

Managing the development and customer experience of portals, TV services, and smart home solutions was exciting and provided many rewarding experiences.

Eesti Päevaleht, Project Manager
01.2005 – 10.2008

My job was to launch special projects both in print and digitally. It was exciting to initiate new business ideas.

Estonian Business School, Bachelor’s Degree in Business Administration
2005 – 2009
Talinna Tondiraba High School
1993 – 2005
Certified UX professional, Nielsen Norman Group
Programming basics, University of Tartu
Design Sprint Masterclass Certificate, AJ&Smart 
User Experience (UX) Design For Engagement, Susan Weinschenk, Ph.D.
Smart Responsive Interface Design Patterns, Smashing Media
Dirty Little Tricks From The Dark Corners of eCommerce, Smashing Media
Design Thinking Conference, DesignMinds
World Usability Day, Tallinn University, EstCHI, Trinidad Consulting
Design Thinking Workshop, Doberman
World Usability Day, Tallinn University, EstCHI, Trinidad Consulting
Base Camp Deep Work hackathon, Palo Alto Club
E-commerce Conference, Äripäev
Digital Accessibility Training, Eesti Disainikeskus
Design Sprint Masterclass, AJ&Smart
Canva Create Conference: Work Redesigned, Canva
Figma Config Conference, Figma

In addition to daily practical work in the field of UX / UI & product design, I develop my competences by reading professional literature: books, research, blogs, articles, design system guidelines. Also field related video channels and podcasts play an important role.