Let’s see what exciting developments the past month brought to the ✨UX and AI✨ world.
We’ll dive into intriguing analyses, news, and updates. The focus is on the content that stood out as both interesting and useful from the perspective of customer experience and technology. 👀
1. What are the best UX practices for chatbot interface design?
- Display prompt suggestions to help users quickly discover the various possibilities of the chatbot.
- Provide users with examples and guidelines on how to use AI effectively.
- Show follow-up questions to guide the conversation and simplify the process of asking subsequent questions, making communication smoother.
Source: Nielsen Norman Group
2. How do fast-food kiosks shape our behavior and customer experience?
- Illusion of control: Self-service kiosks give customers the feeling that they fully control their order, even though upselling suggestions along the journey influence their decisions.
- Speed and efficiency: Kiosks accelerate service by offering a quick and seamless ordering experience that aligns with modern consumers’ desire for instant results.
- Menu choice dilemma: Too many options can overwhelm customers, so it’s important to strike a balance between providing choices and keeping the design simple.
Source: UX Collective
3. Why did Nike lose $2.5 billion?
- Nike lost $2.5 billion by focusing too heavily on data-driven decision-making, neglecting intuitive and creative thinking.
- McKinsey recommended Nike adopt a “data-driven” approach, replacing its previous model that focused on distinct categories.
- Excessive use of data led to failure as there was a lack of balance between creativity and human understanding, which is critical for brands.
Source: UX Collective
4. How to justify your design process to a client?
- Emphasize user value: Highlight that the right design process maximizes the value provided to the user, which in turn enhances business value.
- Set expectations: Explain the steps needed to achieve the desired results.
- Visualize progress: Show design progress early and repeatedly to keep the client engaged and improve mutual understanding.
Source: Smashing Magazine
5. What is the European Union AI regulation about?
- The EU AI regulation sets international standards for governing AI, emphasizing transparency and ethics.
- High-risk AI systems, such as those used in healthcare and law enforcement, must meet strict requirements, while lower-risk systems focus on transparency.
- Estonia is preparing for the regulation’s implementation by creating an AI “sandbox” to help companies test their solutions and ensure compliance with laws.
Source: Ärileht
6. How can AI simplify complex user manuals?
- AI assistant: Aveva has developed an AI that reads and learns from complex industrial manuals, allowing engineers to solve problems quickly and easily.
- New tools: AI-based systems like Dozuki and Scribe automatically create step-by-step guides by recording employee actions, making lengthy manuals easier to follow.
- Future trends: AI could help companies train employees faster by replacing paper-based manuals with automated solutions.
Source: BBC News
7. What new features does Google Gemini offer?
- Custom Gems: Gemini Advanced users can create customized Gems that act as experts on various topics, offering personalized help from coding to career advice.
- Imagen 3: The new and improved image generation model, Imagen 3, allows the creation of high-quality images in multiple styles, including photorealistic landscapes and oil-painting-like works.
- Security and quality: Imagen 3 includes built-in safety measures and follows product design principles, improving the user experience in image creation.
Source: Google Gemini News
8. Why do some consumers avoid AI-powered products?
- Research shows that mentioning “artificial intelligence” in product marketing reduces trust and purchase intent in some consumers.
- Some customer groups were less willing to buy AI-labeled products, especially electronics or medical devices.
- Marketers should carefully consider how to present AI in products, focusing more on features and benefits rather than AI buzzwords.
Source: Futurism
9. What is Artifacts, and how does it help Claude.ai users?
- Available to all: Artifacts is now available to all Claude.ai users, including Free, Pro, and Team plans, and is accessible on both iOS and Android apps.
- Creative tool: Artifacts makes interaction with Claude more creative and collaborative, offering a window where users can instantly see, modify, and develop their work.
- Different use cases: Developers, product managers, designers, and marketers can create charts, interactive prototypes, visualizations, and sales funnels.
Source: Anthropic News
10. What AI innovations has the Elementor plugin brought to WordPress?
- Elementor’s AI analyzes the text on your page and suggests appropriate images based on the content for use on your website.
- AI helps create text directly in WordPress, enabling faster creation of SEO-friendly content.
Source: Elementor
11. How does the first fully automated robot dentist work?
- The robot uses AI-based 3D software along with a robotic arm designed for dental procedures.
- The robot can complete a crown preparation in just 15 minutes, a significant time-saving compared to the traditional two-hour, two-visit process.
- It is expected that robot procedures will be faster and more precise, reducing the risk of complications and potentially lowering dental bills. The system may also allow patients to better visualize their dental health.
Source: Perplexity
12. How has Amazon Music improved the podcast search experience with AI features?
- Topic discovery: The new “Topics” feature allows users to search podcast episodes by topic.
- AI analysis: AI analyzes podcast transcripts and descriptions to identify the main themes of episodes.
- Easier browsing: This feature makes finding content simpler and more accurate, providing listeners with quick access to topics of interest.
Source: Amazon News
13. Why did Google pull AI advertising from the Olympics?
- Google pulled an ad about its AI chatbot Gemini during the Olympics after feedback suggested it promoted automation too heavily.
- The ad, titled “Dear Sydney,” showed a girl and her father using Gemini to write a fan letter to an athlete.
- Google explained that while initial testing of the ad was positive, they decided to pull it based on the feedback received.
Source: CNBC
14. Are Meta’s AI investments in ad optimization paying off?
- Meta’s ad growth shows that significant AI investments are starting to bear fruit.
- The use of AI in ad optimization has increased accuracy and efficiency, leading to higher revenues.
- Meta’s ad revenue grew by 22%, as AI helps better target ads and provide users with more relevant content, improving overall ad performance.
Source: CNBC
15. What is the future of AI voices in Hollywood?
- Advertisers are now allowed to use AI to replicate actors’ voices in ads.
- The agreement includes safeguards to prevent the misuse of actors’ voices and protect their rights.
- This deal reflects the growing impact of AI technology on the entertainment industry.
Source: Reuters
